…one of the things that made the New Zealand pandemic response so effective was the exemplary scientific communication. For the first few months we only heard from two people: the Prime Minister Jacinda Ardern and the Director-General of Health Dr Ashley Bloomfield. For about three months they fronted in tandem to do the 1PM daily briefings. They became so iconic that people (jokingly) put up a IMDB page, and the reviews, while humorous, are surprisingly on-point.
Ardern and Bloomfield would stand up to the press every single day and answer a barrage of both relevant and inane questioning: if they knew the answer they would answer it plainly there and then: no waffle, no spin, just answers.
And at the beginning of our first lockdown the Prime Minister would literally put her baby to bed then hop on Facebook live in the evenings to answer questions from the public. No filter, no moderator, no spin.
And they did all of this off the cuff, they both clearly understood the underlying science but never used jargon like “r numbers”, they kept everything simple, understandable and relatable.
Fauci is an outstanding scientist. He is a poor science communicator. And the roll-out of the “end of masking” has been, IMHO, abysmal.
The pundits I’ve been following suggest that the reason for the change in guidance is that vaccination rates are stagnating, so they hope to get an uptake in vaccinations by using “the end of masking” as incentive. (this is obviously speculation). Its a high stakes gamble that I don’t think will pay off.
This isn’t about knowing better than Fauci or the doctors at the CDC. Its about effective science communication, its about effective strategy. I’ve watched Fauci from the start and he really isn’t that good at communicating at a level that can be understood by the people that need to hear what he has to say. If you want to contrast the messaging that we got and what you see in America you can see some of the daily briefings here.
The decisions on when to end masking should have been left to individual states and districts.