I’ve got to jump in on this. If you read one thing in this long screed, read and understand the following statement:
The public does not own the airwaves. They never have, and never will.
Here’s the logic behind that statement: Did you, as a member of the public, spend the money to obtain a license, procure broadcast equipment, antennas, consoles, sign licensing agreements for networks and syndicated programs, and spend the money to finance the employment of station personnel? If these stations were to go bankrupt, would you be financially impacted at all? Not in the slightest. The companies who own the stations take all the risk. Who owned the airwaves before KDKA signed on the air 87 years ago? The public? If so, then what did the public do to bring about broadcasting? Not a lot.
The FRC (now FCC) was not formed to bring ownership of the airwaves to the public through the government. It was formed to bring order to chaos. Before licensing many stations were signing on and trying to broadcast on the same wavelength as others. It was a big mess. The government formed the FRC to deal with this problem. Not to bring ownership of the airwaves to you, John Q. Public.
(satire hat on)
You know, in thinking about this, I think that The Fairness Doctrine might be a good idea. But only if shows such as Rush Limbaugh, Sean Hannity, G. Gordon Liddy, Laura Ingraham, Michael Savage and Michael Reagan are allowed to take 50% of the time on your local NPR affiliate. How does that sound?
(satire hat off)
See, commercial radio all boils down to this. What will sell the best? Fortunately or unfortunately (as your viewpoint may be), what sells today is conservative bluster at this point in time. Liberals don’t seem to have much to be controversial about, and when they do, they don’t seem to get too excited about it.
It’s the same way your local newspaper works. We have a Gannett newspaper here in Southern Utah. Gannett has a reputation as a liberal newspaper group. Don’t believe me? Google “gannett liberal.” But here in St. George, our paper is very conservative, promoting Republican ideals, and poo-poohing ideas such as global warming and Democrats winning elections. Should the newspaper have a Fairness Doctrine to bring opposing viewpoints into the community?
No. Why not? First Amendment rights. The First Amendment guarantees the freedom of the press, and the freedom of speech.
I hear you now. “The radio comes into my house over the public airwaves! It’s not at all like newspapers!” Well. let’s see. You can publish your newspaper with your views. But who will read it unless you can get it into the public’s hands? And to do so, you will have to form a distribution channel, right? And how will the newspaper be delivered?
Over the public roads.
It is so very much easier to make the case for public ownership of the roads and highways than it is to make the case for ownership of the airwaves. Unlike the broadcast frequencies, we actually paid for those highways through our tax money. And we continue to pay for their maintenance year after year!
The Fairness Doctrine is a bad idea. It all boils down to this: Liberals feel threatened by talk radio. They tried to fight back with Air America, and all the money that was thrown at it by rich liberal backers couldn’t save it. The general public simply would not listen. Don’t try to tell me that it worked in one or two markets. That’s not what they’re after in the broadcasting business. You can’t sell a national advertiser on your program because you are hot in one or two markets in the USA. Mass appeal is the only thing that will sell today.
In the Liberal world, the feeling is “if at first you can’t succeed, use the government to destroy your opponents.” Is that what we’re about?
I say no.