Money lacks ideology. Power is its own principle. Given the right mix of resources of power–licences, intellectual property, & control over the dissemination of information, a smart businessman (and really, corporations are still run by businessmen, so let’s not say, “a corporation,” & think that makes it different) can take the money of decent god-fearing people & use it to pay for the broadcast of whatever radical agenda he wants.
A hypothetical:
Imagine a company decides to go into radio in a big way. Let’s say they made their fortune selling carbonated watered-down sweetened stomach acid or something. And they go out & buy insolvent radio stations–they don’t care how much they lose, because the radio’s not there to make money, it’s to influence hearts & minds.
Let’s say they have a radical cultural stance: They want to undermine the traditional values of the people. They start out subtly, with mildly obnoxious but apparently sympathetic jocks that stoke the cultural liberal sentiments of the people while mocking cultural conservatism. They gain listeners, if not a lot of money. In time, they grow more strident. In ten years, they’re calling for forcing Baptist churches to perform gay weddings or be burned to the ground.
(Why would they do this? It’s a project for a poli sci major’s master’s thesis, maybe [You’ll give me that degree now!]. Or a deep-seated hatred of church people. Or the aliens from Stavromula Beta toying with us. Whatever.)
Imagine that this feeds on itself. Imagine further that almost all the money in the media market is in the hands of scoffers at tradition, & it has become a commonplace that those old orthodoxies just can’t win at capitalism. So anyone who stands up for traditional values is mocked as out of touch religious fanatics.
In such a world, would you support rules that try to give time to opposing viewpoints? I sure would.
Or would you say, no, the marketplace of ideas has spoken, we’re all cultural leftists now?
This is the thing. The Fairness Doctrine, the Equal Time Rule, they weren’t perfect, but they certainly were not partisan. To want to bring them back is not about an ideology; it’s about letting debate be free. Isn’t that what we should want?