The Girl with the Dragon Tattoo DVD.

I opened my Netflix disk today and had a WTF moment. The disk looked like a pirated DVD with a handwritten label. I was about to send a nasty gram to Netflix, but I checked on the internet and found out that they all look like that. I guess it was some sort of marketing gimmick. Apparently a lot of people that bought it on Amazon are pissed and are returning them.

https://picasaweb.google.com/lh/photo/_TkEBm66bisGUHB3emeaIc3VK77qYRMPy2-BSNlQPSU?feat=directlink

Heh, that’s clever, I like that. (and the “Magda 32016” under the Sony logo.) I can’t believe people are returning them because they don’t like how the DVD looks.

The Borat DVD was made to look like a pirated copy, IIRC.

System of a Down’s Steal This Album looks like a pirated CD.

Mine looks normal :(, but it’s a UK copy.

I just got the Magda 32016 reference. :slight_smile:

From what I read, people who are buying it for rental or resale are worried that their customers will think that they are getting pirated copies.

There is a new item about it.

http://www.telegraph.co.uk/culture/film/film-news/9158437/Film-buyers-fooled-by-Sonys-The-Girl-with-the-Dragon-Tattoo-DVD-joke.html

I fell for this yesterday, took it back to the store I bought it from to exchange for a “real” copy. The clerks, the cashier, everyone fell for it. Processed a full exchange. Fortunately, I looked at the replacement before I left. Then the penny dropped.

Thanks,
thwartme

I think it’s neat. It is kind of a shame they did it too well. The complaints will discourage this kind of thing.

Still liked the Swedish version better.

Still liked the Swedish version better.

And the razor blade next to the DVD logo. Very nice.

Bob Dylan’s Tell Tale Signs did something similar.
mmm

Seriously? Everybody failed to completely overlook the huge “R” rating, the DVD Video and MPAA logos, the small print or the fact that the writing doesn’t actually look like magic marker?

That is correct. We all had our head up our ass.