"The Ketchup Conundrum" All about mustard & ketchup. Terrific article by M. Gladwell!

Very interesting article!

TASTE TECHNOLOGIES
The Ketchup Conundrum
Mustard now comes in dozens of varieties. Why has ketchup stayed the same
?

I enjoyed it. Which for me is saying a lot - I hate ketchup and barely allow it in the house, but the kids demand it.

Now, I suppose, I have a bit of grudging respect for this apparently perfectly-balanced condiment…but it still tastes like tomatoes and sugar to me.

That whole Food issue of the New Yorker was great - great article by Bill Buford (?) about working the pasta station at Mario Batali’s (?) restaurant and the history of Italian cuisine, and a few other great articles, too…

Thanks astro! That was fascinating! I always enjoy this kind of half science/half marketing sort of article, especially about food. But then, I always enjoy the inside view on marketing strategy on a professional level.

The contemporary history of ketchup was illunimating.

Excuse me, I gotta get me some o’ them umami…