In my past post, I mentioned that I was irritated enough to write an email to the PETA. Well here is their reply!!:
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----- Original Message -----
From: <AlisonG@PETA-Online.org>
To: <matthew_ellis@hotmail.com>
Sent: Wednesday, August 30, 2000 8:08 AM
Subject: RE: your Mayor Guilliane Ad
> I’m sorry to hear you disliked PETA’s anti-milk ad. It certainly wasn’t
> intended to cause any offense to Mayor Giuliani, who has our sympathy and
> best wishes for recovery. Rather, our ad is intended to call attention to
> the problem and encourage others to take steps to minimize their own risk of
> the disease.
>
> Many of us here at PETA have lost loved ones to cancer; in fact, PETA’s
> president, Ingrid Newkirk, lost her father to prostate cancer earlier this
> year. We wish someone had warned them how many cancer deaths are linked to
> diet–two-thirds, according to the U.S. Surgeon General–back before they
> started on the nutritional paths that ultimately took their lives. Mayor
> Giuliani’s illness has a chance of alerting others and becoming a
> life-saving instead of a life-threatening experience. After all, 180,000
> more men will be diagnosed with prostate cancer this year, and more than
> 30,000 of them will die from it. They and their families deserve to have
> the facts.
>
> Scientists who study the issue now believe that milk consumption is a major
> risk factor for prostate cancer. According to the World Cancer Research
> Fund, eleven separate human population studies have tied dairy consumption
> to prostate cancer. Results of the landmark Physicians’ Health Study of
> 20,885 doctors showed that men who consumed at least 2-1/2 servings of dairy
> foods (about a bowl of ice cream) daily were about 30 percent more likely to
> develop prostate cancer than men who averaged less than half a serving a
> day. The Health Professionals Follow-up Study found that men who consumed
> high amounts of dairy products had a 70 percent increased risk of prostate
> cancer.
>
> The widespread media interest in the ad–including coverage by The Today
> Show, MSNBC, CNN, Fox National News, Court TV, and every major U.S.
> newspaper, as well as more than 50 radio interviews (many an hour or
> longer)–allowed us to tell people about the downside of dairy, something
> that, until then, many people had heard little about. We reached millions
> of people, most of whom were unaware that cows are kept pregnant to keep
> milk production high and their male calves are taken away at 1 to 2 days old
> and chained inside cramped dark crates to be killed for veal. We were also
> able to let them know that more and more doctors and nutritionists are
> recommending that we banish milk from our diets altogether, because milk has
> been linked not only to prostate cancer, but also to breast cancer,
> diabetes, heart disease, allergies, asthma, and even osteoporosis, the very
> disease it’s supposed to prevent. Since the ad appeared, we’ve been flooded
> with calls and letters from people requesting more information, and tens of
> thousands of new visitors have read the research posted at PETA’s anti-dairy
> Web site (www.DumpDairy.com).
>
> Because PETA doesn’t have the multimillion dollar advertising budget of the
> dairy industry, we have to rely on attention-grabbing, often provocative
> means to get the word out. Putting a public figure like Mayor Giuliani (who
> has spoken very publicly about his cancer and has promoted dairy on
> television) on the billboard drew more attention to the problems with dairy
> than an anonymous face ever would have.
>
> PETA is constantly looking for new ideas on how to get our message out in
> this tabloid era. If you have an idea that would reach as many people,
> please don’t hesitate to share it with us!
>
> Thanks for giving us the opportunity us to respond to your concerns.
>
> Sincerely,
>
> Alison Green
> Correspondent
>
>
> > -----Original Message-----
> > From: Matthew Ellis [SMTP:matthew_ellis@hotmail.com]
> > Sent: Wednesday, August 30, 2000 4:19 AM
> > To: info@peta-online.org
> > Subject: RE: your Mayor Guilliane Ad
> >
> > Pretty low shooting if you ask me, to take advantage of someone’s illness
> > like that in a way designed to further hurt and humiliate the man.
> >
> > I don’t see how this furthers your cause, whatever that might be, as I
> > feel only disgust for you now, and can no longer approach your discussions
> > without an inital bias towards you based on your advertising approachs.
> >
> > Sad …
> >
> > Matthew Ellis
> >
Thought that it might be interesting