So this is pretty mundane and pointless and also basically an advertisement, but I thought it was a really awesome idea and wanted to share it with all the dopers out there, if you haven’t already seen it.
This is the website. WARNING: Video, music will play.
If you don’t want to hear the super catchy music or play a video, you can see photos here via a map.
If you don’t want to click or if the site doesn’t work for you, it is basically an un-ending series of connected videos, whereby one person puts on a parka, hands it to another person (who is actually in a different video), who then puts it on, etc. Only cooler than that. The company basically went to different areas of Tokyo famous for distinct styles–Shibuya (young and flashy), Sugamo (old people), Shimokitazawa (hipsters and college students), Koenji (punk, used clothing), Roppongi (trashy and possibly rich or looking for someone rich) and documented the people they found there. After making them put on a Uniqlo sweater, of course! 
There are 1000 different shots.
Anyways, this website was made by a Japanese company called Uniqlo–they sell clothes, including (obviously) parkas–for very cheap prices (by Japanese standards), which are fairly good quality and very simple. Bright shirts in solid blocks of color, etc. They are hipper than you might expect–like Target or somewhere, they have famous designers and artists do collections for them (like their T-shirt line.) They also have an excellent advertising staff, apparently!
Check it out!
I hope this hasn’t already been posted… my apologies if so! I searched for Uniqlo. 
