I for one would find this refreshing. That’s what kids SHOULD be doing, not gettin’ down and dirty in the sand. Freedom of speech is delightful, but there’s a point at which you have to realize that there are some things which are truly inappropriate for young kids. Before they’ve even experienced a first crush, they’re seeing their hero Britney mashing with some dude practically naked. Try to remember that to a kid, sex and all things “sexy” are confusing and can be a little scary. Handing it to them on a silver platter without any explanation is irresponsible. Yep, it’s a parent’s job to explain such things, but geez, you shouldn’t be forced into such delicate conversations by Mtv.
Kids today are being sexualized an alarmingly young ages for the sole purpose of selling as many records, clothes, and toys possible. The corporate guys at Viacom know exactly how to shake every last dime of a kid’s allowance - treat kids like “mature adults”, that’ll make 'em think we respect 'em and think that they’re smart because they’re cool about grown-up issues. So now every time you turn around there’s something new to entice kids. For instance, a sexy new teenage girl slinking around giving little girls something to “aspire” to and for little boys to dream about. Just look at Britney and Christina, they’ve got dolls that look just like them, and you can buy different outfits and everything! And there are posters, notebooks, t-shirts, calendars, backpacks, jewelry, watches, pillows . . . there are even Nokia phone covers - for only $39.95!! Neat! And all this at the expense of an innocent childhood where you don’t have to feel guilty about your baby fat, where you don’t feel like a dork for wearing a WHOLE shirt, where putting on makeup and spending forever on your hair is supposed to be fun, not a necessity. I know young girls have always been image conscious, but when a 6-year-old is crying because she has dorky clothes, that’s a bit much. Not to mention what it does for young boys who are being shown that women should be impossibly thin and dress provocatively to please them.
Frankly, I’m glad I’m not a kid right now. It seems like kids between 8 and 14 being targeted more than any other generation I’ve ever seen. They’ve got whole channels aimed at giving them exactly what they want (even if it’s inappropriate) in exchange for their brand loyalty. As far as I can tell, Britney - and others like her - are living, breathing billboards. It’s always held true that sex sells, I just don’t think it should be sold to kids.
(Sorry for the soapbox, but the laser-beam tageting of kids by big companies is one of those things that drives me nuts)