It’s not possible for these people to simultaneously be so stupid that they can easily be manipulated by Donald Trump and conspiracy theory memes on Facebook, yet also either TOO stupid or not stupid enough to be influenced by propaganda from the pro-safety camp.
NO human being is immune to being influenced by messaging. The messaging just needs to be on point, and delivered by the right influencers.
Maybe they’re all a bunch of stupid sheep. Maybe. But if you can’t corral the sheep, it’s your fault for being a shitty shepherd, not the fault of the sheep.
All this is to say - it’s clear that the safety messages consisting simply of “Wear A Mask” and “WEAR A MASK!” and “JUST WEAR A FUCKING MASK!!!” are not making headway among the contingent of America that continues to disregard safety and continues to jack up the number of new cases every day.
So what COULD actually make headway? There has to be something, I just don’t know what it is. There have got to be at least a handful of real-life Don Drapers who could concoct the right public safety campaign that would ACTUALLY accomplish its goal. I’m positive of it. But whoever they are, wherever they are, they’re not being utilized properly.