A little more on feed formulation:
Every feed stuff (ingredient) has a proximate (basic) analysis for protein, moisture, fat and ash. With the Chinese melamine incident, added melanine causes the proxmate analysis to show a higher level of protein than is acutally in the feed stuff. Feed stuffs are sold on a protein unit based price, so if you can game that system and get a higher proximate analysis on the protein in your product, you get a higher price on the commodities market. This was a failure of the commodities buyers more than of the feed manufacturers. Protein is the major driver for the price and the Chinese were selling false protein.
Feed manufacturers use a formulation program where the parameters for the animal diet are set by a nutritionist or team of nutritionists, almost always PhD’s in their area. The nutritionist sets minimum and maximum values for the proximate analysis of the end feed and a long list of amino acids, vitamins and minerals down to some very minor things.
Some values are set firm with both a minimum and maximum value. Others are set with a value that may be only a minimum or a maximum. Too much of one thing may be bad for health but less is fine, so a maximum value is set. Some things may have a necessary minimum and more isn’t harmful so only a minimum is locked in.
A feed plant will have a silo farm with several large storage tanks of the major ingredients, such as meat and bone meal, fish meal, corn or wheat gluten, distiller’s grains, cereal byproducts, tallow, fish oil etc. Minor bins with blood meal, salt, sugar, etc. And micro bins with vitamin and mineral premixes, binders and texturing agents.
The analysis of the ingredients available for production today are entered into the formulation program and the computer creates a formula to be sent to the production dept. The production people may review the formula and say, ‘this won’t run, I need more potato powder to bind it together and less added oil.’ So another ingredient is increased and one reduced. The end result is that every batch will come out with the same nutritional analysis even if the ingredients vary. And the customer gets a consistent product. This does not mean that each batch of feed is made from the same things, only that the analysis will be the same and the results to the animal should be the same.
The reason your pet loves to eat the food has to do with flavors that are usually top-coated on the finished feed. These flavors are usually chicken based, sometimes fish based. For dry flavors imagine the base feed rolled in something like dry chicken soup mix. Liquid flavors are also available and are like a thin soup that is sprayed on the feed. Fluffy is not going to eat the dry food without an added flavor.
The flavors are tested in kennels of dogs and cats that are usually rescued from local shelters who would otherwise be put down. Bowl A with the new flavor & bowl B with a control flavor. ‘Well he ate all of bowl A but he kick bowl B over and pissed on it.” Such is science.