CG: Heck, maybe I’m not being clear about what I’m looking for. Or articulating clearly that I’m trying to understand the why. Most of you don’t care, but I do. You know what, I still don’t think I’ve got a good why.
I recommend Robert G. Lee’s Orientals: Asian Americans in Popular Culture for starters. Frank Wu’s Yellow: Race in America Beyond Black and White is also interesting.
I don’t think, however, that you will be helped by going into the question with the attitude that what’s really going on is “Asian-American college kids decided they needed a banner.” IMHO, this is a real issue that many people of all ages sincerely feel is important, and if you’re dismissing it out of hand as adolescent posturing, you’re not going to get very far with your stated goal of understanding it.
Then the catchphrase of “Oriental is a rug” caught on. Thus far in this thread, no one has really explained what that means. If you look at dictionaries, Oriental is used as a noun to refer to someone from the Orient.
Well, if you look at dictionaries, “Jap” is defined as a noun to designate someone from Japan. Just because a term is listed in a dictionary doesn’t mean it’s safe to use it, and in fact, plenty of people here have pointed out dictionary caveats about the use of “Oriental”.
The meaning of the comeback “‘Oriental’ is a rug” seems as though it ought to be fairly obvious to anyone familiar with this issue: i.e., it’s saying that the word “Oriental” is not appropriately applied to people. I agree that it wouldn’t make much sense to anybody who had no idea that “Oriental” could be considered offensive, but surely you’re clued in to that by now?
I don’t understand what you find so hard to understand about the “why” of this issue. As I said, racial designators—even ones that are not intentionally derogatory, like “Oriental” or “Negro”—frequently just acquire so much derogatory cultural baggage, and get so closely associated with derogatory ideas, that they come to seem derogatory in and of themselves, and then a new term is needed. (Yes, switching terms is a nuisance, but I tend to think the blame should rest more with the racists who use even neutral ethnic terms in offensive ways than with the “Orientals” or “Negroes” themselves.) Seems pretty straightforward to me.
I think it’s interesting, by the way, that you believe that the term “Asiatic” “certainly has a lot more obvious negative/derogatory baggage associated with it” than “Oriental”. Personally, I seldom associate “Asiatic” with negative or derogatory meanings, though I know they exist; the usages I’m most familiar with are fairly neutral historical ones like the Asiatic Review and the Royal Asiatic Society. Just goes to show how strongly one’s own personal experience affects one’s views of what is “certainly” or “obviously” an offensive term.