At present there are a few principles that make this demand most unwelcome.
We have endured austerity measures for the last number of years, and we were told that this would end sometime fairly soon, but now it seems that this will last for up to 2020.
The real living standards of the population have fallen whilst everything else has gone up - we are assailed by government spin that our economy is doing well - unemployment is allegedly down and more folk have work - but that is misleading because the jobs being created are not high value ones, and many working poor are hardly any better off than by not working - mainly its about doing what it takes to remain in the workforce rather than to lose what little they have.
Our current start up generation of workers look very much like they will be worse off than their parents, significantly so.
To many folk, our government is great for Great Britain, but not so great for the people working in it.
It seems the EU has recalculated the contributions that the UK makes, and has decide we are doing so well that we need to pay them more. That really does not play well with the British public, the vast majority of whom have seen their disposable income fall.
Next, David Cameron has promised an ‘in or out’ of Euro vote. This is an attempt to head of a potential split in the centre right vote, the opinion polls are so close that it really would not take much to tilt the vote either way. Our administration faces the prospect that UKIP, a more right wing party, could siphon off enough votes away from that side of the political spectrum that it might leave the centre left with the largest voting bloc.
Thing is, the public are fed up with both the left centre politicians, and the right centre politicians and are very much in a mood to give both a good kick right up the jacksy.
When you look at the Thatcher years, one this is certain, there was a split among the centre left parties, Labour/ Social Democrats/liberals and this probably helped the centre right to win at least one term in office and perhaps two. This lesson is not lost on any part of the political divide.
So now we come to UKIP, this is more right wing than any of the current parties, they were seen as something of a joke, and not taken too seriously, but defections of centre right politicians to UKIP, and the fact that UKIP has had much greater success in various elections, from local council to European to Parliamentary and its obvious they are not the joke they once seemed.
UKIP is very much anti-Euro, its got plenty of lunatics in it but also has a message that plays very well to the little Englander bias in our national psyche. There is even quite a lot of viable truth in what they say too - and this appeals greatly.
So, David Cameron is in the position where he is trying to ensure that the vote for his own party holds up, and he is trying to do this by being more Euro-assertive than UKIP itself.
The Centre left has its own problems, the Scottish vote is not the end of it since that has changed politics for the next few years at the very least - and the Scots are largely centre left voters.
Both centre left and centre right are trying to play up each others uncomfortable truths, as you might expect - and none of them want to be seen as willing to compromise to work as part of a coalition.
There are many other little issues, such as the selection of individuals for senior Europosts, contributions to overseas aid, the problems about illegal immigration (why is it that France does nothing to deport illegals on their way to the UK when the rule is that when an illegal arrives in Eurozone the first nation of contact bears the responsibility for defending the integrity of the Eurozone)
If the Euros don’t want us, they will lose out extremely badly - both of us lose mutual markets, but they would lose our funding, without which the Euro project would be in very serious difficulty - yet the Euros seem to do as much as possible to make themselves offensive - they will not look at various reforms, their accounting is rubbish - which is why the Euro went into meltdown in the first place, its absolutely clear that the Eurozone needs to change.
If you are have nationalistic leanings, then pretty much all that has come out of Europe must be anathema to you, and this is where UKIP is cleaning up