I heard on ABC News tonight that DaimlerChrysler is discontinuing the Jeep Cherokee.
God damn you bastards.
I understand that there might be a grudge or two against the Jeep vehicle. But you bought Chrysler, and along with it the Jeep line of vehicles. You had a responsibility, like previous owners of the Jeep line, to maintain that line’s integrity and variety.
Apparently, you don’t understand a fucking thing about this kind of responsibility. It’s all business to you, isn’t it? Sure your sales were bad this year. So were Ford’s and GM’s, but you don’t see Chevrolet cutting the Suburban from their line, now do you? In your eyes, the Jeep Cherokee is just another vehicle that doesn’t make a difference to the world.
In the eyes of YOUR CUSTOMERS, however, the Jeep Cherokee and all other Jeeps in the line are much more than mere vehicles. During its 60+ years of existence, the name “Jeep” as applied to this line of vehicles has gained a reputation as a reliable, rugged, faithful vehicle. Jeep owners love their vehicles for everything they have done and everything they are capable of doing. And we don’t need you, DaimlerChrysler, to decide what vehicle is best for us. We’ve known for 60 years. If you don’t understand this, your company and your damn sales figures will be better off selling the Jeep division to someone who does.