Regarding the nationwide election results from a week and a half ago, pundits and everyone else have offered a lot of explanations for why the Democrats lost so overwhelmingly. And lose they did. While the U.S. Senate got the most attention, the number of Democrats is at a historical low in the House, governorships, and state legislatures. When the new politicians take office, Democrats will have control of the governor’s seat and state legislature in a mere seven states. That’s not very many, especially for a party that’s supposedly riding the demographics to an inevitable majority.
I think all the good explanations for this event can be combined into one: the Democrats just aren’t cool any more.
In 2006 and 2008, the Democrats were cool. They generally had the newer, younger, hipper candidates. Those candidates could speak meaningfully about the issues that mattered to real Americans. They had, in 2008, a presidential candidate who was both black and not terribly focused on the fact that he was black; he was post-racial. They had a sharp contrast with the slate of stodgy old white guys who ran the Republican Party. The Democrats had high-tech campaigns and excellent websites. They had smart, data-driven strategies. They produced good campaign commercials. In short, they were cool, at least as cool as politicians can be.
In 2012, the Democrats were still pretty cool. A little bit of the coolness had worn off due to issues such as Obama leading an endless war in Afghanistan and ordering drone strikes all over the Middle East and violating civil rights and a mediocre economy. But for the most part the Democrats were still cool. They still had the younger, hipper, for multi-racial and post-racial candidates. They still had the cool stances on issues: pro choice, pro gay marriage, against that stupid old supply-side economics promoted by squares in the 80’s. They still had the high-tech campaigns. And the Republicans were still run by old, white guys blathering about abortion and “legitimate rape” and other uncool topics.
Fast forward to 2014. The Democrats aren’t cool anymore. Shall we count the ways:
[ul]
[li]Many Democratic candidates seem to be the candidate only because they were born into a family of rich white politicians: Mark Udall, Michelle Nunn, Mary Landrieu. Pit them against younger, more enthusiastic Republican candidates and it becomes painfully obvious.[/li][li]Democrats are no longer cool on policy. They didn’t run on their cool economic policies, since most people don’t like the results. They couldn’t run on their cool health care reform for the same reason. They couldn’t run on their cool foreign policy, since Pres. Obama recently joined a new war in Iraq–his original coolness came from opposing a war in the same place.[/li][li]Moreover, the Democrats tried to force cool issues to the forefront and just ended up looking lame. For instance, they tried to push through a “paycheck inequality” bill based on untrue claims about gender differences in pay. That’s totally lame. Likewise they tried to make birth control an issue by claiming that Republicans seek to ban birth control, but nobody was buying that lie either. Lame again. Speaking of which…[/li][li]Democrats had the worst ads in this cycle. The NARAL ad attacking Cory Gardner (see link above) was certainly the most widely mocked of the season. Not only is it entirely based on outright lies, but NARAL kept bragging about how “edgy” it was, which proves again that nothing is more pathetic than a bunch of adults who think they know how to be cool. Which leads us to…[/li][li]All those attempts by the Democrats to be cool, which were all just lame and insulting. Remember this? And this? And this?[/ul][/li]
So the Democrats aren’t cool. Of course that doesn’t mean that the Republicans are totally cool, but a few of them are a least a little bit more cool than they used to be. It’s been widely reported that young people were less likely to show up in this election than in 2008 or 2012, and those who did show up were less likely to vote for Democrats. Democrats still have the edge among young people, but that’s not enough. To win elections, they need to win hugely among the younger demographics, and right now they may just not be cool enough to do so.
Choosing a lumbering dinosaur like Hillary Clinton to be their next presidential nominee probably won’t help very much.