For me, it’s that Wedding Entrance Dance Video that took the internet by storm just a few months ago. It uses Chris Brown’s “Forever,” and did so at a time when Brown’s brutal beating of his celebrity girlfriend was just beginning to fade from the public consciousness. I truly believe that this video was staged and used the song to attempt to reconceptualize Brown’s music in a sweet and endearing context.
Which would be amazingly postmodern and meta, as the original song was itself a sneaky viral marketing vehicle for Wrigley’s gum.