A while back, there was this popular trend of viral videos. The concept was, you take a video of some action - one popular example was a man jumping off of a bridge into a small river or pond - and then, just when you get to the payoff, the video would isolate the main character, and replace the rest of the background with, like, scrolling stars or something. Then a song would play - some cheesy, pop-ish tune.
Think of it as an advanced from of Rick-Rolling.
Is this ringing a bell for anyone?