[QUOTE=amarinth]
When the calls are used in training, can the people being trained usually tell where things went bad? Or is it a mystery to all concerned? Is it usually just a blame the customer thing?
[/QUOTE]
It depends on what it is.
Quality assurance generally means a scored checklist. Each individual thing is worth points, or a percentage if you will. So, for example, using the proper opening “Thank you for calling Gizmos and Widgets, this is Sandra Dee, how may I help you today?” might be 2%. Trying to retain a cancelling customer might be more like 30%. Some things were automatic failure as well, such as failure to upsell.
So, there are some things (like, say, the specifics of verifying an account, or saying “I can help you with that” when the customer says what they want) that are not very obvious to an untrained ear, while others, like incorrect transactions or rudeness, are quite obvious.
Now QA for us was generally in the neighborhood of 30% of your total performance. Other parts would be how many customers you could retain on one client’s account, or on another, your customer satisfaction surveys. Another portion would be attendance, another for professionalism. You would also have a significant chunk for adherence (adherence to your schedule - taking your breaks at the right time, taking few ‘unscheduled’ breaks such as to the bathroom, not taking much time between calls). Basically, adherence made sure you were an ‘efficient’ employee, as did average handle time, another part of your score.
Now of course call centers can balance this however they want. I’ve seen cases where QA was marginalized so that retention/upselling, handle time, and adherence - money makers/savers - were focused on. Of course, this creates agents who don’t care if they fix your problem, but want to sell you stuff, and do it fast. This creates situations where the “best” agents are the ones who basically get customers who don’t want to buy anything to get off the phone as quickly as possible. This creates a lot of “well, call back in a week” scenarios.