I saw it yesterday, riding my bike back from an arduous but scenic blackberry-picking journey. Both my hands were stained purple; I had a plastic bag (several layers of them, actually) hanging from my handlebars, full of future pie filling, and I rode by the outlandishly frou-frou shopping complex in Emeryville – and there it was.
I think this wins my “Übercrass” award for the month. Maybe longer.
NinetyWt: Yes, I think it’s for the mall in general.
Not really a mall exactly; a little frou-frou street in “Ye Olde Main Streete” layout, but painfully modern. Has a Victoria’s Secret, Godiva Chocolates IIRC, etc.