The two fires here in Arizona, the Rodeo fire, and the Chediski fire, have joined together and have burned approximately 300,000 acres. That’s nearly 475 sqaure miles, an area about the size of Los Angeles. The combined fire is 0% contained and the latest estimates are that it will have destroyed nearly a half a million acres before it’s done.
I’m very proud of the people of my state. Their response has been overwhelming. Donation bins have been filling up. A local grocery chain, Bashas, has set up donation bins and promised to match all donations. The local Red Cross and Salvation Army phones have been jammed with people looking to help.
Even the news media has been reasonably well behaved… until now. I picture the scene down at the local radio station:
Chief Media Whore(CMW):
OK, folks we need to talk about our coverage of the fires ravaging the northeast part of our state. There’s something missing.
Todying Media Whore Underling #1(TMWU1):
What’s missing? It’s got everthing! Human Drama! Heroic fire fighters! Nature unleashed! It’s great!.. Uh, I mean… (robotically)It’s a terrible tragedy that we, sadly, have to report.
Todying Media Whore Underling #2(TMWU2):
What’s missing boss? Can we add sex somehow?
CMW:
I’ll tell you what’s missing! Sure, hundreds of people have lost their homes and thousands more may do so soon. Sure, firefighters have already made a heroic effort to save the homes they did. Sure, the fire still rages out of control and is bound to give us any number of fantastic, uh, I mean “tragic” stories. But damn it, this story hasn’t been given a nickname yet!
(stunned silence)
TMWU1:
How about “firegate”?
CMW:
No, but remember that one. If we can dig up dirt on the Forrest Service, we’ll use it later.
TMWU2:
How about “Arizona Inferno”?
CMW:
Great! Trademark it and get some dramatic music to go with it!
Listen carefully, you semi-literate, microphone humping, bastard heirs to William Randolph Hearst: not every big, ongoing news story or tragedy needs a (supposedly) clever media nickname! Really. People will understand if you just talk about the “Rodeo Fire” (or the Rodeo-Chediski fire now that they’ve merged). No additional color is needed.
It’s small in the grand scheme of things, I know. But it’s a media tendancy that has bugged me for a while and I needed to vent about it.