Tobacco Firm Tries to Lure Celeb Smokers

Tobacco Firm Tries to Lure Celeb Smokers
Moral issues aside, is this legal? Would this be considered advertizing, which I thought was basically banned?

Just seems odd.

It’s not advertising, it’s marketing.

Still, I doubt I could work for a tobacco company. They have no ethics.

I can’t imagine any sane publicist or agent allowing their client to sign on.