Toblerone's reaction to brexit has been the most hilariously petty so far

Gaze upon this abomination and despair. I can’t stop laughing at how goddamn stupid those new toblerone bars look. It’s so aggressively bad it has to be a passive aggressive fuck you.

Toblerone insists that the new design is not a result of brexit, merely a “not favorable” exchange rate and a “high cost of ingredients” that is localized only to the UK.

People who voted leave, this is the world you have to live in now!

Will the bar revert when the exchange rate goes back up? Of course not. It must have cost a significant amount of money to retool the production line.

Look, Brexiteers, this is what happens when you deregulate the EU’s food shape laws. This is what taking back control really looks like - a gap-toothed smile from your chocolate Alps. We’ll have bent bananas soon!

(In seriousness since Toblerone is Swiss, which is also outside the EU, it doesn’t seem likely that the manufacturers are really in a snit about it.)

Toblerone is only nominally Swiss, though it’s - as far as I know - manufactured in Switzerland. The owner of the brand is Mondelēz International (formerly Kraft Foods), so from a certain perspective, it’s a US brand.

This change, however, has caused much mock-outrage on my Facebook feed this morning. This is the new reality of Brexit, and we better get used to it. I, for one, welcome our new non-Alpine-shaped chocolate overlords.

Toblerones are gross.

And then there’s their new (to me, at least) large single slice 60g bar! It apparently breaks into smaller triangles…

This is my new benchmark for “first world problems.”

In what way is this due to Brexit, rather than a typical company ploy to make more on its product by selling less for the same price?

Maybe the American firms that pull this crap all the time were anticipating Brexit…:dubious:

This, a thousand times. Why Europeans ever found the idea of nuts in chocolate ok, I’ll never know, but if this helps it to disappear, good. :smiley:

That article had one of the greatest puns ever.

We tried Hershey’s chocolate once and decided that European chocolate containing any kind of fruit, nut or vegetable is much superior to any American chocolate.

Edit: Aren’t nuts technically vegetables?
Edit: I don’t count British chocolate as European chocolate. Not now, not ever.

Seriously. I would never have connected this to Brexit. The funny thing is, consumers don’t seem to care that they’re getting less chocolate, they just don’t like how it looks.

I was being quite facetious. If you like nuts in chocolate, carry on. On the other hand, if Hershey’s chocolate is being used as a comparison we’re setting the bar pretty damn low.

A friend of mine will be spending Christmas in the States. Which chocolate could I ask her to bring home in order to set a higher bar?

My guess is that someone spent a fortune on Toblerone-sized boxes and the printing setup for said boxes and it costs more to change the size of the box than it does to change the shape of the chocolate therein :smiley:

It’s connected to Brexit, as the value of GBP has declined about 15% as a result of the Brexit vote. This means that the costs of buying raw materials to make chocolate from outside of the UK increased by 15% over the same time period.

Hershey’s isn’t chocolate. Kindly refrain from insulting chocolate. Even MnM’s are more chocolatey than Hershey’s.

It will depend a little on where your friend is visiting, but I recommend Lake Champlain Chocolates for a good, widely available, chocolate in the US. Charles Chocolates is amazing, but I’m not sure they get out of California.

Rocky Mountain Chocolate Factory is pretty good, too.

That candy bar would have to be about three feet long to get the same amount of chocolate as the old ones! They look suspiciously like German tank traps.

Ghirardelli. Yeah, yeah, I know. Its a division of a Swiss company, but it was originally founded in San Francisco.