In what is surely the worst promotion of all time, Dell is offering people a chance to trade an ipod, plus $100, for a Dell DJ player.
http://www.extremetech.com/article2/0,1558,1618998,00.asp?kc=ETRSS02129TX1K0000532
Plus, they’ll include a copy of Windows Media Player 9! For Free!
Buh?
For one thing, you can have my iPod when you pry it from my cold, dead hands.
For another . . .
BUH?
The worst promotion is one that no one hears about.
Plus, it doesn’t have to be a working iPod, and Apple charges $100 to replace the battery. So it’s essentially a free choice, if your battery is dead.
Also, it gets the Dell product and, maybe more important, their price out there, and someone might notice that they’re currently beating Apple by $100 on a 15 GB model.
You can get a replacement battery for $40.
Buddy of mine has a broken iPod.
I bet he’ll be thrilled.
(not that he’ll use it. He already bought a replacement iPod. But them jukeboxes have gotta eBay for more than $100)
Got any offers for owners of the greatest portable player media ever, the Minidisc?
How truly bizarre. I’m not sure I’d trade my iPod for a DDJ if someone paid me $100.
Psh. I like Dell computers and all, but uh, psh. They would have to give me 2 15GB DDJ’s for my one iPod. If it were empty. And broken. And chipped into little bits. None of which apply. Plus, just as SPBM, Dell would need to pay me.
The weird thing about this is that, AFAIK, the Dell DJ won’t play AAC files and doesn’t work with iTunes.
So you may have a snappy new Dell DJ and all – but your existing music files and management app are suddenly worthless.
Won’t someone give us poor, neglected Rio Karma owners from love?
The marketing message here is, “The Dell DJ is an upgrade over the iPod”.
The problem is, no one is going to believe that.
Figured that. They aren’t honestly expecting iPod users to trade in their babies; rather, they are hoping novices will see the campaign and think “Well I’ll be dayumed, that’s a mighty big set of balls them Dell folks are sportin’, their little doojigger must be pretty darn fancy.”
Well, Dell doesn’t even offer a 40Gb Player - So I’m out. I personally like the fact they’re taking a crack at offering legitimate competition to Apple (who for all too long protected their inflated margins under the shroud of, ‘sorry, it’s proprietary’)
IMHO, the 2x battery life issue is a big selling point. It’s unfortunate (and possibly telling) that Dell doesn’t get into the nuts-and-bolts and do a descriptive side by side comparison of their jukebox vs the iPod. If I was in the market, I’d want a couple things from my wishlist available: Font size control (like on a cell phone) and the ability to upload music files back on to a PC.
I just saw one of those. It looks pretty slick, and the price is decent.
Tell me more!