Preliminary Googling shows there are several options as to where to buy Broadway tickets online. Going to the venue’s website seems the safest, but I’m guessing tickets can be obtained for less (?) on other sites such as Ticketmaster, SeatGeek, Broadway Direct, and others, but I don’t know if there are downsides to going this route.
I’ve been to dozens of touring Broadway shows, but never to one on Broadway. Any other advice is appreciated.
Google TKTS. They have kiosks in Times Square where you can get greatly reduced ticket prices for same-day shows. You’ll want to show up and get in line at least an hour before they open, which is 11 AM IIRC. If you’re not super particular about exactly what show you want to see, this is the way to go.
Protip-: if you don’t mind seeing a non-musical, go to the line for straight plays at the far left (ask if you’re not sure). You can get the tickets in less than ten minutes.
I should have been more clear in my post. I want to buy in advance, not last minute or same day.
Mostly wondering if shows are generally a better deal on the sites I’ve mentioned, if the chances of getting better seats are lessened by not buying from the venue, and if there are any other downsides from buying from these vendors vs the venue.
Ticketmaster, SeatGeek and Broadway Direct are the official online sellers for certain shows. Telecharge is the other main vendor. Pick a show you are interested in seeing, go to the website for that show, and click the Get Tickets button. Whatever vendor it brings up will be the official one for that production.
Buying in person at the box office will save on fees but you may want to book in advance to make sure you have a ticket that day to want to go.
Just never buy from Broadway.com. They are a reseller that charges astronomical fees.
ETA: looks like Lion King is sold by Broadway Direct.