Bullwinkle J. Moose
Rocket J. Squirrel
Abraham J. Simpson
Homer Jay Simpson
Bartholomew Jo-Jo Simpson
Philip J. Fry
I don’t know about Rocky but there is a tendency for male animated characters to have “J.” for their middle initial. Coincidence or are the shows paying homage to Jay Ward? Do any live-action characters follow suit?
Rocky and Bullwinkle’s middle initials were based upon Jay Ward (or perhaps his birth name, J-his parents wanted him to name himself). I believe Groening is paying homage to Ward, as he loves moose and squirrel. (Interestingly, Nancy Cartwright gave Bart the middle name Jo-Jo herself. It’s never been mentioned on the show.)
The “Rocky and Bullwinkle” characters were, indeed, a nod to creator Jay Ward. The “Simpsons” J’s (officially, Marge and Lisa also have J. as a middle initial) are an homage to “Rocky and Bullwinkle”. I’d assume the same of Fry, since Futurama is by the same people as “The Simpsons”.
I went to IMDB after the fact to see if I spelled the name right and plugged “B. J.” into character search. It returned more than 250 characters, although it actually came up with more “J. B.'s” than “B. J.'s”.
The differerence between the 70s and today is really hit home by the fact that never once in a twelve-year show about the military did they ever make fun of the fact that B.J. could have that double meaning.
Today they would have an eight-year-old do so before the opening credits.
No, this was a production of Total TV, also responsible for Underdog. Somehow, Peter Piech ended up getting the rights for both Ward and Total cartoons, and put them both together. (Yes, Piech’s name was the inspiration for the name of Ward’s Wrongway Peachfuzz.)