I have been designing catalogs and flyers for years and years. And if you have, you may know the situation.
You’ve found the perfect formatting for a blurb under a product. Perfect font, leading, size of type, alignment-all of it just right. You need 7 more blurbs under the next seven products. So copy/paste. And you’ll fix them as you go, right? But the phone rings, or someone walks in with a question or whatever. So you miss one that you should have changed.
So, for example, now your lovely photo of a screwdriver says under it “3/8” drill with reverse and carrying case $XXX." This has happened to me wayyyyyyyyyyy too many times to count in 25 years. Even with addresses. Suck it up buttercup, you’ve done it again.
But I’m training my new designer, and damned if she didn’t do it and the wrong caption went out under the right photo. Obviously proofing and proofing and proofing again is the solution, but if you doing this kind of job, things don’t always get caught.
Does anyone else who does design have any method to keep copy/paste from biting them in the hind parts?