I know bugger all about photography, fashion, hairstyling or any of the other things that are of value on this show and the notion of watching a minute of similar shows like America’s Next Top Model or Project Runway leave me cold, but there’s something oddly compelling about this one. I only watched it because the pilot was a free iTunes download but have caught the following episodes as they’ve been aired. I like it but I am unable to articulate any reason why.