Given the new ownership of the Straight Dope IP and the SDMB, and the discontinuation of the print column, I’m curious about where this fits in to the Sun-Times strategy, and why the Sun-Times doesn’t just kill the whole thing off?
Surely, it can’t be enough simply to be “profitable”; the operating margins have to be worth it, too. Companies are always killing off products or divisions that aren’t profitable enough so that they can focus their energies on things that are more profitable. If you have ten employees dedicated to profiting $x, and they could be repurposed to profiting $x*5, then killing of the SDMB makes sense.
I suppose accounting-wise, any meager profit attributed to the Chicago Reader would be larger in proportion versus attributing it to the Sun-Times, though.
Straight Dope printed column is Chicago-centric (was it syndicated widely?). The Chicago Sun-Times is the number two Chicago paper, but outside of Chicagoland it has no relevance, and the Reader has even less. Although there are the Straight Dope books, I’m not sure if they’re profitable enough to the Sun-Times to warrant the entire infrastructure investment demanded by the website. Extant books are dated, and there are no concrete signs that anything new is about to be released.
The OP (TubaDiva) asks, “We’re looking for ways to make this site – both the column content and the message board – a bigger, better deal. Since we’re serving you, that means what you think is meaningful here. What would make you more likely to spend time here? What would you find enjoyable, interesting, worthwhile? What would you contribute to? What would you throw money at?”
I’m not sure how spending time here makes the site any more profitable, unless the intention is to keep us here to click on more ads to generate ad revenue. We charter members, though, don’t see ads, and anyone with an ad-blocker won’t see ads, either. You could try anti-ad-blockers, but then you’d be excluding intelligent, capable users that are valuable to the community.
As to what I’d throw money at, I’m happy to continue to pay for my charter membership. Less PayPal’s fees, that’s pure operating revenue to you. I’m not likely to buy swag, though. I make it a point to avoid that kind of tacky stuff. Opinions vary, of course, but how many coffee cups do you have to sell at $2 net revenue in order to keep the website afloat? And then we circle back to, what interest does the Sun-Times even have in keeping things afloat?
I hate to be so pessimistic (I value my time here, and sustain my Charter Membership), but without understanding the vision for the IP/forum and where they fit into the Reader and/or Sun-Times, the only thing I can see that might keep things around is some type of foundation. Heck, it could even be a Sun-Times branded foundation. I don’t see any meaningful profit here.