It doesn’t make my eyeballs bleed, but it’s a sparse, bland web site that looks like it was created for the sole purpose of being able to tell customers “we have a web site!”. There’s very, very little information, or any type of content. I’m surprised they actually listed the address instead of “call for location”
- All 3 breed packages have the exact same list. The “Bath, Brush, and More!” package apparently omits the (optional) bow, but is otherwise the same. Why not just make one list, and say “Small, medium, and large breed packages include…”. Oh, right, because there’s hardly anything on the page, and that little bit of text would look awfully lonely sitting by itself in the midst of all that white space…
There’s no pricing, there’s no real information. There’s 4 different “packages”, all of which have the same services. What’s the difference between the different packages? I don’t know. How much do they cost? I don’t know. How do you get there? Well I don’t know where or who “Kroger” is, so I don’t know that either. I’m surprised they actually listed the address. Yeah I can google it, but if you’ve got that much underutilized white space, why not throw up a map, some directions, and maybe some pictures of the building? Or any kind of pictures at all? Are the Zellers, their dog grooming building, and their customers all too horribly ugly to look at? Or is it illegally operated out of a converted shed on the back of their property, and perhaps about to fall down? I want to see a nice, clean building, cheerful groomers, and happy, spiffy looking pets with optional bows. I want to see information on how they can make my grubby little mutt beautiful. I want to know if they can get chewing gum out of dog fur. I want a backstory about how Jebidiah Zeller started the business back in 1999 with 2 nickels, a broken leash, and a dream. I want information, any information at all. I get nothing.
The scenario I’m picturing is this: The Zeller family’s slacker children took a web design class at the local community college. This web site is an exercise from the first or second class, which discussed putting links in your web site and making them point to different pages within the same site. Zeller Jr got, hmmm, I’m guessing, a solid “C” on this assignment. Mom and dad, up to their elbows in dog poop, took a look at it and got all excited. “We’re on the interwebs! We’re on the interwebs!”.
“No, no, you don’t understand, it’s not published. It’s not on the internet”.
“Son, don’t be modest! It sure looks like an honest to gawd interweb page to me. Say, doesn’t this cost money or something, to be on the interwebs?”
<gives up> “Um, yeah. Well I guess my smart friend that’s been helping me with the web class can tell me how to publish it. Or maybe the perfesser can tell me. Don’t worry, I’ll pay for it out of my lawn mowing money”.
“Son, you are a credit to this family! We don’t regret adopting you one bit!”
“Whaaaat?”