We're like a Cult with better Kool-Aid

CalMeacham · February 22, 2011, 10:54pm

http://news.yahoo.com/s/ap/20110222/ap_on_fe_st/us_odd_billboard_flap_jonestown_3

SOUTH BEND, Ind. – A northern Indiana restaurant that erected billboards referring to the 1978 Jonestown cult massacre in which more than 900 people died has removed the signs following complaints that the signs were offensive.

Jeff Leslie, vice president of sales and marketing at Hacienda, acknowledged that the billboards were a mistake. He said the South Bend-based company ordered the signs removed less than two weeks into Hacienda’s new advertising campaign.

“Our role is not to be controversial or even edgy. We want to be noticed – and there’s a difference,” Leslie told the South Bend Tribune. “We have a responsibility to (advertise) with care, and that’s why we’re pulling this ad. We made a mistake and don’t want to have a negative image in the community.”

The billboards included the statement, “We’re like a cult with better Kool-Aid,” over a glass containing a mixed drink, as well as the phrase “To die for!”

TravisFromOR · February 22, 2011, 11:04pm

Of course, everyone here knows, that they used Flav-R-Aid at Jonestown.

SanibelMan · February 22, 2011, 11:07pm

For some reason, this made me think of Patton Oswalt’s routine about punch-up. “I haven’t seen this many ribs since I was at Tony Roma’s! Wackity schmackity doo!” (YouTube link)