So today, for shits & giggles, I was looking at fares out of a small, regional airport to Orlando, using an aggregator (in this case, Kayak.com). The fares that were coming up were outrageous; lowest fares started at ~$456 per person; vs ~$200 per person flying out of a major international airport.
So I went to the airport’s web site, and sure enough, Allegiant Air operates a direct, non-stop route from the regional airport to Orlando. I checked Allegiant’s web site and, whaddyaknow, their fares were about half of what I was seeing on Kayak.
I have absolutely no idea why Allegiant would choose not to let Kayak list their fares. It seems like a no-brainer to me: you want butts in your seats? Advertise those seats on web sites that people look at.
What benefit is there to an airline to keep their fares out of aggregators?