I haven’t eaten a Domino’s pizza in nearly 20 years, so I can’t really remember how good or bad it used to be, and have no idea if it’s really gotten any better.
Still, I know they’ve been the butt of jokes for a long time, and that numerous posters on the SDMB (and countless gripers elsewhere) have long derided it. And Domino’s recent commercials seem to acknowledge that their critics are right!
It’s interesting to see a major company’s management go on TV and pretty much ADMIT, “Our product sucks, and we’re trying to fix that.”
The closest thing I can think of was A & P supermarkets’ unsuccessful “Price and Pride” campaign back in the Seventies.
But can you think of any other commercial campaign that’s been built around an admission that, “Our product has been lousy, and we don’t blame you for not buying it?”