[QUOTE=Happy Wanderer]
What is average? In dealerships there is what is called a “Board”. On that board are the sales that each salesperson has made in the month. In an average dealership, there will be two or three salesmen that have maybe 9 or 12 cars on the board. And maybe 10 other salesmen that have 0-6 on the board each month. Yeah, the guy that is consistantly making 7, 8, or 11 sale a month is going to be doing well, but the other guys, not so much. There is only so much in the markup, and the dealer needs to make a lot of money too. It isn’t cheap to maintain all the things that make up a dealership that the factory requires.
Not to mention, the dealership you get to work at depends on your experience. You won’t be hired at a Lexus dealer (where concievably you could make a six figure income) until you have worked and accumulated a track record as a proven salesperson at lesser dealerships.
So, do you mean average at a Lexus dealer or a Hyundai dealer?
Like many other things, compensation is related to experience.
[/QUOTE]
Where I work, there are guys who are selling 7 cars making over 10k a month. There are guys who have sold 20 cars who have made the same amount of money. A lot of it comes down to how much ‘gross’ a sales consultant can hold. The guys in the internet department definitely make less gross (over invoice) per car, than the guys on the floor, which is why the INTERNET is the best way to buy a car.
As far as experience, that is not always true (although it does make a difference). My first month in the business I was ‘salesperson of the month’ and was the highest paid there. I personally think that a lot of it comes down to just plain people skills. You could have the best product in the world, but if the client does not feel comfortable with you, you WILL lose the sale. I have seen it over and over again. When I was in the recruiting field, my old recruiting instructor used to always say you have to be a chameleon, that is, have to ability to adapt to every person in a different way. I am not saying you have to lie (always will backfire to an intelligent person), but find common ground: “Where are you from?”, “Oh, Colombia, my last customer was from Colombia, what part of Colombia are you from?”, “Is that near the beach?”, “Do you miss it?”, and so on and so on.
I am at the point now that by time I shake a hand, I have noticed the bumper stickers on the car they pulled up in (Democrat or Republican), the types of shoes they have (might be dressed like a bum but have $400 sandals), and if their nails are professionally done (very important if he is a guy, usually means he is a businessman).
As far as the dealerships making money, they WILL always make money, no matter what. If they pay the salesperson on a percentage above invoice, they still have what is called holdback, and sometimes added bonuses from the factories on top of that, plus an extra 10% if their average survey scores are above the national average (big money).
A lot of people also forget that dealerships make more money in service and parts than in the sales department.