What Does the Tagline for Red River Mean?

The movie poster for Red River carries the tagline, “In 25 Years, Only Three! ‘The Covered Wagon’, ‘Cimarron’ and now Howard Hawks’ ‘Red River’.” What does it mean?

Hmm. I got nothin. *Cimarron *(1931) won Best Picture, but Covered Wagon (1923) predates the Oscars, and *Red River *(1948) wasn’t nominated. It was however included in the National Film Registry in 1990. Three different directors, three different stars; none of the writers or producers seem at first glance to overlap. The only bit of sense I can pull from the line is that the three movies do, indeed, span exactly 25 years.

I tried following the same lines of reasoning. The only commonality I could draw is that they’re all the same genre, and I’m pretty sure that there were more than three westerns between 1923 and 1948. (Actually, probably quite a few more than three, I reckon.)

According to the theatrical trailer (any errors in transcription are mine):

So the answer is, “It’s only the third big-ass epic in 25 years (no, seriously, we promise)”?

Clearly the metric for “big-ass epic” has varied considerably, while the predilection for Hollywood marketeers to indulge in empty hype has not. :slight_smile:

Yeah, but, um, surely there were bigger epics? Even westerns? I mean top of my head, The Big Trail (1930) was just as big as Cimarron, and way bigger than Red River. Cimarron had a huge sequence of the Oklahoma Land Rush, but John Ford’s Three Bad Men (1926) had an equally impressive sequence on the same subject. So, yeah, pretty empty, even for hype.

WAG but my reaction to the transcription makes me think they are talking about budget. Probably, specifically, buget for a Western.

I don’t know where I would look to back that up though.

Wait, when did we start assuming that advertising told the truth?

What? I’m sorry, I can’t hear you around my massive penis.

Why are your ears…never mind.