What does "Uri" say in that commercial?

You know that stupid smirnoff spokesman, with the thick fake accent, the snow, etc. But in that one commercial where he’s on his dogsled going to the bar, he says something to the camera about his dogs/car. I think it’s something like “now that’s what I call a car to love”, but I don’t know. I see this commercial atleast once every commercial break and it’s driving me insane, I haven’t figured out what he says in months! Please help me lift this horrible curse :frowning:

“Now zat is vat I call, a car-alarm”

You’re welcome in advance.

Thank you so much man, it makes perfect sense!

I always heard car alarm.

I HATE the Smirnoff guy. I hope he drinks, then rides his sled into a crevasse. I can guess what demographic the commercials are aimed at, but find it hard to believe these ads work.

Also, not a fake accent (ok, it might be exaggerated a bit). That’s Omar Swarez from an Icelandic band called Quarashi.