What happened to the kid whose parents sold the rights to his name?

Factual Questions
1

You gotta remember this. That newborn kid whose parents were auctioning off his name to the highest bidder, hoping someone like MicroSoft or IBM would purchase him and the kid’s name would be “Microsoft”.

Did this ever play out and if so, what’s his name?

2

IIRC they had no takers. I’ll look for a cite.

3

Here we go.

4

Check this out.