What is Pepsi Maxx? Available in Iceland...

When I was visiting Rekyjavik Iceland, I went into a local grocery store and picked up a Pepsi Maxx. Mainly because I love Pepsi, but had never seen a Pepsi Maxx before.

Unfortunately, my grasp of the Icelandic language is rusty so I couldn’t figure out what made it different. As far as I could tell, it tasted just like Pepsi, only much more carbonation. More bite.

Anyone have a clue what this is, and is it available in the US?

Pepsi Max is the European brand name for Diet Pepsi (the low-calorie version).

In France at least, Coca Light is the brand name for Diet Coke.

in australia we have Diet Pepsi, and Pepsi Max.

Diet Pepsi is the same as in US i believe.
Pepsi Max is sugar free.

I was sure I’d seen all three of Pepsi, Diet Pepsi and Pepsi Max on sale here in the UK; I was sure, but now I’ll have to go and look again (cola isn’t something I buy very often)

My mom got some when she was in Italy. If I remember right it is diet Pepsi made with a sweetener that was outlawed in America.

Here in Canada, Pepsi Max has 1/3 the sugar that regular Pepsi has (and 2/3 the aspartame that Diet Pepsi has,I think).

It is sold in Europe as a sugar-free Pepsi. They don’t call it Diet Pepsi because that is reckoned to make it too much of a “woman’s” drink. Pepsi Max is therefore advertised with three dudes taking part in extreme sports, just to emphasis that guys are allowed to drink it without having their masculinity challenged.

That sounds right, the can she got from Italy had a picture of a dirt biker in mid jump. Because, you know, it is Pepsi, TO THE MAXX!

I’ve got a bottle in front of me :wink: right now.

I don’t like the stuff at all (or any diet drinks -they taste odd), but my girlfriend likes it. Its ingredients are listed as: CARBONATED WATER, COLOUR (CARAMEL), ARTIFICIAL SWEETENERS (ASPARTAME, ACESULHPAME-K), PHOSPORIC ACID (330), PRESERVATIVE (211), FLAVOURS, CAFFEINE.

Here in Australia, it was introduced with a heavy marketing campaign in the early to middle 90s. We had those three grungy looking guys with goatees and flannels getting into extreme sports. The “diet” aspect of it is not promoted. The label on the bottle I have here says MAXIMUM TASTE NO SUGAR, but the word “diet” nowhere to be found. It seems to be targeting a <25 male demographic.

Anyway, it tastes like crap, IMHO. Which is why I’m having a beer…

All about Pepsi Max

Yeah, that’s the Canadian version, astro.The other one doesn’t have any sugar:

From here.