I freely admit that if this Superbowl were being played in any city other than Detroit or if it were being pl.ayed five years ago, Jerome Bettis would be treated as just another player. The fact that it’s his final year, one he was talked into sticking around for, and that the Superbowl’s being held in his hometown makes it an easy story and an easy angle for the media to play up. To make it even easier, he’s got a couple of visible, pleasant parents who’ve attended every game he’s play and who are happy to talk to the media. I think half the radio and television stations in Pittsburgh have interviewed “Jerome Bettis’ Mom.” This is not a story which requires intensive investigation and analysis; it is to reporting what getting a hamburger from the drive thru is to cooking.
Larry Foote is the other player from Detroit, and unlike Jerome Bettis, he stayed there to go to college at the University of Michigan (excuse me while I stick in an obligatory “Go Blue!”). This article indicates you could probably spin as good a story around him as you could about Bettis. He, however, is a linebacker in mid-career. He’s good – he got a nice interception against Denver, but he’s not an acknowledged team leader like Bettis is and we don’t have the whole “playing the final game of his career at home” angle to play off of.
I freely admit Pittsburghers are a breed apart when it comes to football; I can see how the hype could get annoying to someone rooting for the other team. On the other hand, this is all I know when it comes to NFL football. To me, it’s perfectly natural to see even the CEO of our company sporting a Steelers t-shirt the Friday before a play-off game or hear home-grown Steelers fight songs which are actually pretty good. I gather they don’t do that in Seattle? It’s February. It’s cold; it’s either raining or snowing, and normally we’d be cursing that, on a completely overcast morning, that #@*@&@# groundhog still managed to see his shadow and predict six more years of slush, cold, and misery. Instead, people are happy, laughing, and enjoying themselves. Yes, the hype is overdone, and I’ve reason to believe there is at least one flaw in St. Bettis of Detroit. Yes, I suspect the city, no, make that the area, is completely insane. You see, they’re now renaming the county seat of a neighboring county, Greensburg, “Black and Goldsburg”. Seattle fans, please tell me how this sounds to you – is there a chance you’re as crazy as we are? On the other hand, it’s a joyous form of madness and at work today, instead of thinking about how much we have to do and how little time there is to do it, for an hour or so at midday, we’ll be having a Superbowl party instead before returning to the chaos.
Yes, Bettis is overhyped and we’ve reached almost total media saturation in Pittsburgh. As I said, it’s an easy story to write and one people like to read. I wish the Seahawks fans out there well and I hope it’s a good game. I also, of course, hope we win, though.
CJ
Go Steelers!