What is the worst single line in an advertisement?

I get migraines with aura, and know several people who do, and have read of many more examples. They usually involve things like fatigue, nausea, blurry or double vision, smelling things that aren’t real, or having your sense of taste be off.

I’m not saying that it’s impossible for someone to desire a scary story as part of an aura, but it’s so uncommon, IMHO, that it’s a bad example for a commercial.

I haven’t seen the commercial, but the grammar stems don’t seem to match, if the OP is remembering correctly, and I’m guessing something crucial got edited out, probably for length, but someone who wasn’t paying attention.

The ad for Fan-A-Way in Putney Swope (a 1969 movie satirizing the advertising industry) contains a classically terrible line.

Gleemonex makes it feel like it’s seventy-two degrees in your head…all…the…time!

Exactly. It’s the oddest sequence of sentences I’ve ever heard. I’ve never heard of any “desire” for a scary story–or any other kind of story–outside of the context of wanting to be entertained. Just weird AF.

The closest thing I ever heard from anyone in regard to auras was someone who “Really wanted a Coke [a-Cola],” and another person who sometimes “Wanted to be held like a little kid.”

Those are the only times I’ve ever heard anyone expressing an aura in terms of wanting something. Mostly they’re in terms of an involuntary sensory experience.

I get migraine auras, and I know others who do as part of full-blown migraines.

I have never heard a single person say anything like “Gee, I really want… (to be scared, to fly a kite on the beach, to thwart the robbery of a convenience store… or anything)”.

It seems like most sufferers’ overwhelming feeling is “Oh, shit, I canNOT deal with this today, hope I can get home in time, oh, crap, now the rest of the day is totally shot annnd here it comes… I’ll be in bed, do not talk to me.”

Show me an ad like that, and I might pay attention to it.

Yeah. I had the classic kind from the 8th grade until I was 22, and the aura, which set in around 1pm, consisted of fatigue, a yellowish tinge on my vision, and the smell of sawdust. And the knowledge that after 5pm, the day was shot.

I still get migraines, but fortunately, they are not as painful as they used to be, which means I do not have to lie motionless in a dark room to prevent pain that would make a martyr cry.

According to my doctor, since they don’t respond to anything but a triptan, they are still migraines.

There is a radio ad for Babbel. com (?) that plays fairly often.

“What I like most about Babbel is their language lessons are voiced by humans, not by robots”.

Um… good to know? Are there a lot of education companies specializing in making answering machine recordings in foreign languages? Never seen anything but…

1 877 Kars for Kids

Mikey was a little kid who was probably a very picky eater, and his brothers were surprised that he liked Life Cereal.

I was in 3rd or 4th grade when that commercial came out, and several of the boys in my class wrote a commercial called “Dead Flakes” and enlisted the help of the shortest kid in the class, who coincidentally was named Mike, and they tore up some paper towels and put them in a bowl. Mike actually ate several of those “flakes.”

Peruna was a patent medicine whose main ingredient was alcohol. In time, the manufacturers got shut down, so they managed to dodge the authorities for a while by relabeling it Anurep.

I just checked. Peruna is still the name of the SMU mascot!

See also post 11 and post 110.

With all the back and forth about migraine auras over the last 30+ posts, I wonder if the person who reported on this barely remembered commercial heard & remembered it correctly?

I wonder what other dialog may have been in the commercial that was mis-heard as “wanting a scary story”?

Or whether this was a poorly-worded commercial whose conceit was “no more need to fear the oncoming aura and what it portends; just take our magic pill and the migraine will disappear before it even gets started.”

Which is pretty close to how eletriptan worked for my now-deceased first wife’s migraines. If she noticed the prodrome & ate the pill, the migraine was simply aborted, over before it began. Magic.

I tried to google the ad but since I can’t recall the product I didn’t get very far. I hear it on podcasts mostly–Meidas Touch network I think. I’ll come back and report on the precise wording the next time I hear it.

I’ve seen/heard that mesothelioma-booklet ad for decades, but this only dawned on me a month or so ago.

“Call for our free booklet … and receive so much more.”

Candy? I’m hoping it’s candy. Or a car

Poise in her pants. :roll_eyes: