What Is This Gizmo I Saw Advertised During the Super Bowl?

Factual Questions
1

I was in a noisy bar and couldn’t catch everything, but one ad that sticks out is an ad for a gizmo that allows you to watch TV anywhere. It looked to be about the size of a cell phone.

Any idea what this is and who makes it?

2

http://www.flotv.com/

Flo TV

3

Flo TV $199, but also requires a monthly subscription.

http://www.amazon.com/FLO-TV-Television-PTV-350/dp/B002M3SMV2/ref=sr_1_1?ie=UTF8&s=electronics&qid=1265826130&sr=8-1

4

Thanks!

5

FYI: Slingbox is now active on iPhones. I’m not sure what their capabilities are on other cell platforms.

6

Hah! My cell phone is (of course) the size of a cell phone and I watch television on it (picture in link is for a Samsung phone; however, my phone is an LG). Better yet is that the TV doesn’t require a subscription!

7

Can you watch Hulu.com on an internet connected phone?

8

But does it rely on over-the-air UHF signals? I’m guessing that this FloTV thing is the TV equivalent of XM or Sirius radio.