What laws apply to paid political endorsements?

I remember it was common for political tv and radio ads to end with a paid for by … disclaimer.

I don’t remember hearing that disclaimer in my local or national political ads.

What about Celebrity Endorsement? Anyone can endorse a candidate. But if they’re paid or promised something, (like a government appointment) does it require a disclaimer?

What’s happened and what is the current legal requirements?

My general understanding is that any ad released by the candidates themselves must have the candidate shown saying “I’m [candidate] and I endorse this message.” Other ads can restrict themselves to a small caption of “paid for by [whomever].”

I doubt that any celebrity promised a government appointment would say so, as that is illegal.

Here in Minnesota, our Campaign Finance laws require every campaign advertisement to have a ‘disclaimer’ that identifies who produced and distributed the ad, and where to reach them.

There are a few exceptions, mainly ads where it would be technically difficult to include such a full disclaimer:

  • bumper stickers
  • buttons
  • pens & pencils
  • T-shirts, hats, & other wearing apparel
  • digital banner ads – if the banner links to a webpage that has a disclaimer
  • skywriting

Thank you

I admit that I often don’t listen closely to disclaimers. But I’m glad they’re required in some places.