[QUOTE=Huerta88]
Remember that that show is predicated on the premise of having London fashionistas apply their own particularized definition of “what to wear” to women who don’t travel in those same circles. This “prescriptive” view of fashion is certainly prevalent, but that does not mean that the presenters’ views are literally indicative of a one single “right” way to dress. However, there will always be an audience for shows, magazines, etc. that “tell” women how to: dress; use makeup; lose weight; get a man. Women seem to like to be told what to do (even when it’s phrased in terms of “you’re doing it all wrong!”).
The times I’ve flicked by that, the women under the microscope often started out wearing stuff that seemed pretty practical and appropriate to their daily chores and milieu (let’s say being a garden-mad mum of three in the Midlands). Which would make it inappropriate for jetting off to Tuscany or lunch at the Ivy (the hostesses’ more likely reference points). Or else they would be someone who’s put on weight and hasn’t quite figured out how to conceal it (because fashion tips for fat folk aren’t as glam as the latest news from the runway).
Finally, we can all agree that makeover shows of every kind seem to have a built-in audience. You can’t have an “after” without a much-derided “before.”
[/QUOTE]
If you’d ever watched the shows all the way through, you’d see that the women are never told to lose weight; they are shown clothes that fit the body shapes they actually have. Most of them are already wearing makeup, but they get some hints (off screen); you see a bit more on the US version. And many of the women already “have” a man.
The women are shown how to dress in styles flattering to them. Current fashions aren’t the top concern–unless the women are stuck in the 80’s, or in similar dire straits. And the wardrobes suit their lives–whether career oriented or at home. (Must all SAHM’s look like slobs?)
I loved the original show, seen here on BBCamerica. The US version isn’t bad.
“Women seem to like to be told what to do”–have you had success using this assumption in daily life?