A local TV news show had a gushing report on how to become beautiful by using water on your face. That’s right, pure water, not like that awful, poisonous stuff that comes out of your tap and kills on contact. The show, as you might expect, had glowing testimonials from people who use it (“it works!”), statements from the manufacturers, even a blurb that MIT said “it could work” (?!), and 2.5 seconds of comment from a mildly-skeptical dermatologist as a “balance” – you know the type of show I mean.
Before I complain to the station (lot of good it will do, but I gotta), I need to bolster my meager knowledge of chemistry. For example, they claim that the filter reduces the size of the water molecules. That doesn’t sound possible to me, but I could be wrong – do water molecules come in different sizes? And if so, can a physical filter be made small enough to pass only some of them?
Naturally, no evidence was given that water molecules of a certain size are beneficial while others are not.
Let’s look at the claims for the Gingi water filter:
I have no beef with a mere filter; I use one myself to remove iron from my well water, although claiming to remove chlorine from non-municipal sources is a bit silly.
Hunh? Since when does water react to a magnet? (And I doubt that there is a magnet in the filter, anyway – it looks just like an ordinary kitchen filter.)
So big water molecules don’t clean your face, but small ones do. And what’s a “friction factor”?
Personally, I’m not sure I want those itty-bitty molecules penetrating my delicate face, but YMMV.
Yeah, but so’s my Brita filter, and it cost me $12, not $70.
The other company mentioned in the news show was Pi Water, which also makes the claim that magnetized water is better for you. I wonder if they can tell the difference?

