As for the backlash on this, I think it is basically the perfect storm.
Some of it is genuine partisan bullshit, people are jumping to crazy conclusions basically because it’s something the Democrats and the President are talking about. That’s where you get the basic fear mongering statements like “Michelle/Barack Obama are trying to tell you what you should feed your kids.”
Okay, so after that you have the Federalism issue. Some people feel that in general the Federal Government’s involvement in education is always essentially a negative, and would prefer to see it managed essentially by the States without interference.
After that, you have the business end of it. Some food companies would probably go out of business outright if they no longer were able to sell their products to school systems, for an average sized distributor the local school systems could be an irreplaceable portion of their revenue. They may not have the connections to be suppliers for these healthy food options. Then of course the producers of the food will not like it, because they may only produce frozen french fries or frozen pizzas so they don’t have the equipment to switch to anything else etc etc. It has nothing to do with child nutrition but we do live in this world where anything that can put someone out of business is going to get political and people will fight to keep those business in operation.
Finally there is a part of it that is probably legitimate. This opposition I think is the opposition coming from school system administrators and the like, and isn’t the source of much of the backlash (I think most of it is the reasons I’ve spelled above.) The legitimate point is, healthier food is more expensive per calorie, without a doubt.
According to WebMd an active male child age 4-8 requires up to 2,000 calories a day. That’s higher than I had assumed since adults consume around that much, I guess the whole growing thing on top of daily activity uses a lot of food.
An active male child 9-13 requires 2,000-2,600 a day, and an active male child 14-18 requires 2,800-3,200! Obviously not all (and sadly probably a minority) male children age 4-18 qualify as active. But even the numbers for sedentary children are high (2200/day for 14-18.)
The regulations that reimburse the states for free and reduced cost lunches specify the lunches must provide roughly one third of the child’s recommended calories for the day. I don’t know what calorie number the Feds use, but let’s low ball it and say it’s 2200 a day, that’s around 725 calories for a single school lunch.
The Feds reimburse the schools $2.77 for that meal if it’s a free lunch, $2.37 for a reduced cost lunch and $0.26 for the paid lunches. That means obviously that any difference between the price the school buys the food at and the reimbursement price must be covered by local school districts.
I can go down to Kroger and buy one of those smaller single serve cheapo frozen pizzas, on a good day for $1. They usually have around 600-650 calories, so factor in a carton of milk or whatever and there’s my 725 calories. That costs me maybe $1.25 or so assuming I’m pricing my milk by the cup.
Most likely the schools are able to get better deals on their stuff. Their pizzas come in huge frozen lots, and aren’t each in their own individual carton like the one I buy is. They also are buying wholesale versus my buying retail.
I don’t buy frozen pizzas, I actually eat very healthy most of the time. Something I often buy is whole boneless skinless chicken breasts. A quick look in my freezer shows the last pack I bought was $3.99/lb. A whole pound (16 oz.) of raw chicken breast is about 560 calories. Compare that to the 725 calories I got for $1.25 in my earlier example, with the chicken I’m paying $3.99 for 560 calories. I sometimes buy fresh veggies but I’ll buy canned sometimes too. The last time I bought canned green beans, they were $1/can, the whole can is 80 calories. So a whole can of green beans (which is a bit more than I think most would want as a side item) is only 80 calories, and that plus a whole pound of chicken (which I know because I weigh my food is more than a typical breast more like 1.5-2 breasts) is only 640 calories. I’m already at $5 for 640 calories, so it’s safe to say we’re looking at paying 5 x more for my healthy food than I would to get the same calories in bad food.
The thing also is, if I’m required to provide a third of daily calories in healthy food, I have to find really calorie dense healthy foods. Because the reality is healthy food is less calorie dense. I don’t eat a pound of chicken in one sitting pretty much ever, I do sometimes kill a whole can of green beans, but it’s a lot. Most people, kids included, aren’t going to want/be able to finish a whole pound of chicken and a can of green beans for lunch. It’s just too much bulk, so to get a meal that has a third of daily calories all from healthy food is going to be difficult. I know of some healthy foods out there that are calorie dense (chick peas, for example) but most of them tend to be relatively expensive.
What all of this goes to say is, I think school administrators are rightly concerned. It will not be so easy to continue to provide 1/3rd of a growing child’s daily caloric needs, come in under budget, and do it all with healthy foods. It’s difficult form both a financial and a practical perspective.