What's the German Advertising Standards Agency called?

[bluecanary]

I need to know where to find some info on the rules in Germany on advertising for my German assignment. Can anyone help me out?

[BobT]

According to a State Department document in 1998, this is what DOS advises about advertising in Germany

Besides exhibiting at a German trade fair, in most cases
advertising is considered a suitable promotion method.
Regulation of advertising in Germany is a mix between judicial
rules and voluntary guidelines developed by the major industry
associations. Legal rules were established at the beginning
of the 20th century by the “Law Against Unfair Competition.”
This law continues to be valid today, although it has been
modified over time. In essence, this law allows competitors
to bring suit if advertising “violates good manners.”

Many advertising practices that are common in the United
States, such as offering premiums, would not be allowed in
Germany. Any planned advertising campaigns should be
thoroughly discussed with a potential business partner or an
advertising agency in Germany. Following is the address of
the German association of advertising agencies:

Gesamtverband Werbeagenturen e.V.
(German Association of Advertising Agencies)
Friedensstr. 11
60311 Frankfurt a.M.
Telephone: [49][69] 235096
Telefax: [49][69] 236883

I would imagine that the EU probably has some regulations as well.

[bluecanary]

I’m mainly doing TV advertising. I should have said.

Does this German Association of Advertising Agencies have a site?

[bluecanary]

Anyone?

[Reverend]

*Originally posted by IJGrieve *
**Does this German Association of Advertising Agencies have a site? **

yes : http://www.gwa.de/
you might want to try the english version :
http://www.gwa.de/english.html

[bluecanary]

[bluecanary]

Actually this is only partly what I’m after. I’m looking for the regulatory body for TV advertising in Germany.