“Old ugly” men may not be what women lust for, but a quick perusal of romance novels will show that there is a large percentage of women out there who sexually fantasize about men who are older, “weathered” in appearance, and have some powerful position in society, either due to wealth or prestige. Evidence would point to there being a very large group of women (perhaps the majority) who desire a powerfully masculine, older male who dominates through wealth or social esteem.
This is one article that touches on sexual fantasy as it relates to evolution. Here’s another on mate choice from an evolutionary perspective (warning: PDF).
An example of the archetypal romance novel fantasy figure:
[QUOTE=True Heart, by Peggy Nicholsom]
Trip wasn’t film-star handsome as Richard was, and the regularity of his features was forever marred. But the scar that he hated added so much character. Edge. And he had something better than glossy perfection–an aura of strength and presence a woman couldn’t ignore. He wasn’t an image, handsome or otherwise, he was a…a force. A man in motion, striding through life.
[/QUOTE]
One study cited in the Geary paper I linked to above found “the same themes across 25 contemporary romance novels and six classic novels that have traditionally appealed to women more than men.” These stories involve a male protagonist who is usually an older, socially dominant, and wealthy man who ultimately marries the woman. Some of the stories cited are from the Old Testament, implying this has been the case for at least a few thousand years.
The preference for culturally successful men is complicated, however, with social realities. Someone who is particularly powerful in society is more likely to be arrogant and self-serving (he can afford to be) and pursue his own reproductive interests, which will involve engaging as many mates as possible. That isn’t very desirable from an evolutionary standpoint, as the woman would desire a man who is going to invest in her and her offspring, rather than move from fertile young female to fertile young female. Because of this, personal and behavioral traits may end up being more important than success and wealth. Geary et al. found that emotional stability and family orientation were found to be even more important than the Ugly Old Rich Guy factor. They state that “reproductive potential is determined by the ability to parent and the ability to invest social and material resources in children.” There is, then, the constant struggle between the powerful male for his ability to provide and the healthy genetics he offers and the Beta male for his (potentially) more nurturing nature.
It seems to me that these tastes in men haven’t changed that much since the dawn of the species. What constitutes power may shift culturally over time, but the underlying desire for someone who will provide well and father healthy offspring remains. I would think that there is the potential for women to begin shifting more towards having their emotional needs (and those of their children) met now that they don’t need to rely on the big strong fertile male for survival quite so much, but there would be a massive amount of cultural inertia. It seems there’s still that drive to procreate with the powerful, older Alpha, even if the family unit might be better served by the Beta.