Lizard said: Plus, if you are not from the Northeast (and a surprising number of Americans aren’t) it may not even be obvious that the characters from those shows are meant to be Jewish. I grew up in Ohio watching “Seinfeld” and “Mad About You” religiously, and I never had a clue that any character was meant to be Jewish until I read it online somewhere a year or two ago.
Excellent point. I’m from the Shenango Valley in western Pennsylvania, originally. I grew up just fifteen miles east of Youngstown, Ohio, which is a world away from Philadelphia or any other East Coast enclave. Sure, there were Jews in the Shenango Valley, but you couldn’t pick them out of a crowd any more easily than you could a Catholic or a Presbyterian.
When I transferred to Penn State’s main campus in 1989, my roommate in the dorms there was from Philadelphia and was almost a stereotypical Jew. Me, I couldn’t tell, which surprised others, and stunned him. He was actually pleased that his being Jewish wasn’t apparent to me. This was the beginning of my learning to recognize what an East Coast Jew looks and acts like. It was a weird lesson, since it always seemed rude to me to presume anyone’s ethnic, religious or political affiliation without hearing the facts straight from that person’s mouth. Now I know better.
Through my years at Penn State, I met other Jews, some of whom were apparently Jewish and some of whom were not. One thing I noticed is that Jews usually like it when you can guess that they’re Jewish, and if you don’t pick up on what they presume to be obvious signals, they often get offended. I now live in New York City, where this tendency is stronger.
I think the reason that Jewish TV shows seem to be lacking is that American TV shows are disproportionately set in New York (and Los Angeles). As Lizard pointed out, most Americans don’t live in the Northeast, yet most TV shows are set there. Since many TV shows such as Will and Grace, Seinfeld, Friends, The Single Guy, Bosom Buddies, etc., are set in New York yet geared for the general population, the lack of Jewish (or Black, or Hispanic) culture that is part of the modern New York quotidian experience is conspicuous by its absence. Sure, you don’t have a Jewish population in, say, Cincinnati that strongly resembles the Jewish population of New York, so what’s the point in putting a New York-style Jewish population on the TV screens of southern Ohio? Culturally, there isn’t much more than a nominal rapport between Hamilton County and Queens County.
Television has plenty of New York-based shows but seldom to they actually portray life in the city. The closest I’ve ever seen were All in the Family and The Days and Nights of Molly Dodd. The success of these shows is mostly related to their focus on the lives of people in specific situations, rather than Friends, which purports to show New York life but could just as easily work in Minneapolis or Omaha or Tucson. Friends works because of its universality, showing not New Yorkers but people who are essentially Midwesterners who have jobs that don’t pay enough to support their lifestyles, much less pay the rent on their stunning apartments.
But back to Jewish TV: I’ve never heard of The Goldbergs, but there have been others. Does anyone remember Rhoda? The Nanny is another good example that someone pointed out. The trick to a shows survival is for it to appeal to audiences in as many markets as possible. Why would northeastern Jewish culture have much appeal in suburban Oklahoma City? Granted, anything can be done well, and I’m sure that a show centered on this regional culture can resonate with the whole country. But by and large people like to see a mirror of their own lives on TV, so if a show about northeastern Jews is going to work in markets outside of the northeast, you need a certain number of goyim or else you’re going to alienate your audience.
<hijack>By the way: Mr. Belvedere was set in Beaver Falls, Pennsylvania, which is just thirty miles south of my hometown of Hermitage, Pennsylvania. It contrived to capture the feeling of Pittsburgh and its surrounding areas and bedroom communities, but failed miserably. Family Ties did a better job of portraying Columbus, Ohio—though to be fair, Columbus doesn’t exactly have a distinct flavor—which might be why New York is a more interesting setting for TV shows…</hijack>