When can radio/TV call letters be reused?

I’ve noticed that sometimes a radio or TV station will change ownership, and the ownership change also brings a change of call letters.

I’ve also noticed that some older stations had the same call letters for the radio and the TV station. However, all the ones in my area have since changed to other call letters.

The questions:

What determines the change of call letters when there is an ownership change? Is that just a business negotiation, as in the owner might be trying to “hold on” to the letters in case they want to relocate elsewhere? Or is it some FCC reg?

If the old call letters aren’t used in the change, when can they be reused?

Why did some call letters get used for both a radio and TV broadcast? Is that still done, or do they have to be different now?

From the FCC (1998):

From the FCC (1998):

Elsewhere, the FCC says it has a long-standing policy of first come, first served for the reservation of call signs.

The same call letters get used for AM, FM, and TV stations when they have the same owners. It is still done, although such stations must include the suffixes “FM”, or “TV” when making station identifications. The AM station is considered the default call sign, and does not have to add “AM” to their station identifications.

Federal Code of Regulations:

LP = low power TV and FM stations use the -LP suffix.
CA = low power stations protected from interference by primary stations use the -CA suffix.
service = AM, FM, and TV are different “services.”

So does that mean that long-established stations (tv or radio) that have had the same call letters for ages are still under the ownership of the original person/corporation? An example would be KDKA in Pittsburgh, the first commercial radio station to broadcast, which is STILL KDKA.

I don’t know how you inferred that from what I quoted above. To the contrary, it says that station owners are free to transfer call signs among themselves.

Sorry…I read that all wrong.