What are the demographics who love Trump most, as opposed to those holding their noses? As I see it, this involves a study of the demographics of those who say they have a favorable opinion of Trump. If more than 50% of a demographic has a favorable view of you, they are members of your base; at any rate that’s how I operationalize the question. Feel free to poke holes!
Most recent polling suggests that 32.8% have a favorable view of Trump, while 42.2% (including myself) have a favorable view of Clinton.
The strongest part of the Trump base is Republicans and Republican leaners: 67% of them have a favorable view of Trump, compared with 74% of Democrats for Clinton.
Gallup’s polls from late May provide a different view. Trump had similar favorability at the time (33%), while Clinton’s was a little weaker (40%). But with an 11,600 sample size, some of the demographics could be explored. None of the groups gave over 50% support to Trump, though some came close and others could be inferred. Specifically, white males, white non-college grads, veterans and males 50+ were all in the 47-49% range. From that I impute that white dudes without a college degree are Trump’s main base. Still, I’m not seeing a blowout in any of those groups or inputations. That was a mild surprise for me.
Hillary Clinton enjoys larger margins. Here are the groups where support for her is 47% or more:
Hillary Clinton and Donald Trump by Demographic Group
% with favorable opinion
Hillary Donald Clinton minus
Clinton Trump Trump
(pct. pts.)
Non-Hispanic black 69% 11% 58
Nonwhite female 65% 9% 56
Nonwhite non-college grad 61% 13% 48
Nonwhite college grad 62% 17% 45
Hispanic 58% 14% 44
Domestic partnership/Living with partner
(not legally married) 57% 19% 38
Nonwhite male 57% 19% 38
Muslim 53% 17% 36
Identify as LGBT 54% 18% 36
Asian 51% 18% 33
Jewish 56% 26% 30
Unmarried woman 48% 20% 28
Separated 50% 23% 27
Postgraduate 50% 24% 26
Less than $24,000/year 50% 25% 25
Female, 50+ 47% 32% 15
Here’s the analagous set for Trump:
Male, 50+ 36% 49% -13
Veteran household 29% 49% -20
White non-college grad 26% 47% -21
White male 25% 49% -24
http://www.gallup.com/opinion/polling-matters/191918/race-gender-biggest-differentiators-views-clinton-trump.aspx
I think it’s fair to say that Trump rallies have greater enthusiasm than Hillary Clinton rallies. However, I find it difficult to see that effect in the favorability data.
TL/DR: White less educated men or maybe white men over 50 make up Trump’s base. Has to be all 3, has to involve white dudes. But support for Trump in such groups is not overwhelming.