I’m sure most people know who Smokey the Bear is. His iconic mug with the ranger cap reminds us all about putting out our fires when we are camping. He also happens to be the longest running public service campaign in US history, running mostly unchanged for 50 years. There are others like Mr.Yuck, remember that fiesty green sticker our moms used to put on the medicine cabinets?
Anyway, these are icons that tend to stand the test of time by getting into our subconscious minds and immediately trigger a response like: "…Oh yeah - Smokey said to be safe when having a campfire/ and Mr.Yuck says read the labels on poisons and medications…"
Here is what I am wondering: Is there an icon for our children [and us adults] that will stick with us when it comes to thinking about the environment? How to protect our earth? That kind of thing? Any ideas? Mother earth stories? Something like that?
I know children’s programing like Bob the Builder are going more green by having them build solar powered houses and things like that…but what else is out there that will stick with the collective unconscious of the populace at large?
Of course, they conveniently forget about the song, “Smokey the Bear” that the Forest Service came out with in the 50’s.
Smokey the Bear, Smokey the Bear
Howlin’ and a growlin’ and a sniffin’ the air.
He can find a fire before it starts to flame.
That’s why they call him Smokey
That was how he got his name.
Actually, I think they just got tired of the joke popular among us kids of the day.
“The Simpsons” definitely did. The time they trashed the town, and they were moving all of Springfield somewhere else, it ended with that Indian shedding a tear.
We used to say
Q: What do Kermit the Frog and Smokey the Bear have in common?
A: Same middle name.
That’s easy to say in 2007, but in the 50s and 60s the name “Smokey the Bear” was ubiquitous and the Forest Service did nothing to stem the tide.
Although I can’t put my finger on any cites, I am sure that I remember radio/tv ads, billboards and parade appearances from that era that featured “Smokey the Bear.” It’s only in very recent years that the PR types have gotten snooty about the “the”.
Don’t forget about Wayne’s World 2! After the music festive (Waynesfest? I can’t remember…), there is the Native American looking guy with a single tear, and then Wayne says, “Don’t be so sad! We’ll pick it all up!”
Excellent.