Who were Woolsey and Swanson and what were they taliking about?

Factual Questions
1

According to this page the statement

is called the Woolsey-Swanson rule. Who were Woolsey and Swanson and what is the origin of that saying? Were they refering to a particular event?

For some reason I have it in my mind that the origin of that statement was a traffic light placed at the enterance to a tunnel connecting Detroit, Michigan, and Windsor, Ontario. As I recall, traffic in the tunnel often became quite backed up, so a red ligt was installed as a “calming” device, and it was quite succesful. However, drivers were so upset at the idea of a red light in a place where there was no other traffic, that they insisted it be removed, even though it helped! Does this sould familiar to anyone? Any information or insight would be appreciated.

2

I don’t know about the exact context, but the quote is likely to have come from a book they co-authored entitled Operations Research for Immediate Application: A Quick and Dirty Manual (Harper and Row, 1975), which is described here thusly: “…is well worth reading to get an idea of what real-world Operations Research is like. It is especially useful if you ever expect to work in industry or commerce (whether or not as an operations researcher) since it contains a lot of wise (though jokily expressed) advice on how to communicate with non-technical people.”
Beyond that, I have no idea. I was curious, so I Googled.